Project
Aretha
Inspired by Aretha Franklin and the golden era of soul, Aretha is a live music restaurant, bar and lounge set within St. Regis Gardens on Palm Jumeirah. Around a rose gold bar and a central stage, a resident band and vocalists bring the sixties and seventies back to life every night, paired with refined international cuisine and cocktails named after music legends. We designed and built Aretha's digital home from the ground up, and continue to maintain it and drive reservations through performance marketing.
Services
- Design
- Development
- Maintenance
- Performance Marketing
At Aretha, dinner is only half the story. The evening unfolds around live soul, funk and rhythm and blues performed from a central stage, framed by retro-chic interiors, while the kitchen serves timeless classics such as Dover sole and wagyu Rossini.
The challenge was to capture an atmosphere that lives on sound, light and energy, and turn it into a website that sells a night out. We built a visual language rooted in sixties glamour, structured the site around the dinner show format and made booking the natural next step on every page.
Since launch, we have looked after the site day to day and run the campaigns that keep the room full, from show nights and seasonal menus to celebrations and group bookings. Every campaign is tracked from first click to confirmed reservation, so budget always follows demand.
Gallery
